I recently came across an article from Telegraph.co.uk about the Danish art of hygge, which has no direct translation in the English language, and can be used as an adjective, a noun, and a verb, but was roughly translated throughout the article as the following:
The concept of hygge often refers to something as simple as pouring a cup of coffee and lighting candles, of gathering around a candlelit dinner table with loved ones, of cozying up by the fireplace with warm wool socks and a cozy blanket, and it often refers to gathering and being with others, inherently fostering the importance of strengthening our relationships for our psychological well-being.
This concept that Danes live out in their everyday lives resonated with me deeply as it is one of the core motives by which I strive to live my life in our overstimulated, way-too-fast-paced culture in the US. And beyond just my personal resonance with this principle, it is one of the very core building blocks at the foundation of why I wanted to create BEING. BEING is not about buying skin care products to have more things or to change the way you look - it’s about slowing down and making time to be in the present moment through ritual - it’s about experience.
Whatever that ritual looks like for you - whether it’s taking a walk around the block in the crisp autumn air, steeping a cuppa tea while lighting candles, or blending one of our complexion clays - it is the moment when we take the time to step into self-care and remind ourselves that we are worthy and capable of living our most brilliant, joyful existence. We are here to act as a guide for you along your journey towards self-care and incorporating more hygge and ritual into your life, and we are so happy and grateful to be on the journey with you.
In honor of International Women’s Day - and Women’s History Month - we want to celebrate bold, courageous women who have used the transformative power of love that lives inside of them to change the world, those who will always serve as role models and inspirations to women of all generations, ethnicities, backgrounds, and life paths.