I recently came across an article from Telegraph.co.uk about the Danish art of hygge, which has no direct translation in the English language, and can be used as an adjective, a noun, and a verb, but was roughly translated throughout the article as the following:
The concept of hygge often refers to something as simple as pouring a cup of coffee and lighting candles, of gathering around a candlelit dinner table with loved ones, of cozying up by the fireplace with warm wool socks and a cozy blanket, and it often refers to gathering and being with others, inherently fostering the importance of strengthening our relationships for our psychological well-being.
This concept that Danes live out in their everyday lives resonated with me deeply as it is one of the core motives by which I strive to live my life in our overstimulated, way-too-fast-paced culture in the US. And beyond just my personal resonance with this principle, it is one of the very core building blocks at the foundation of why I wanted to create BEING. BEING is not about buying skin care products to have more things or to change the way you look - it’s about slowing down and making time to be in the present moment through ritual - it’s about experience.
Whatever that ritual looks like for you - whether it’s taking a walk around the block in the crisp autumn air, steeping a cuppa tea while lighting candles, or blending one of our complexion clays - it is the moment when we take the time to step into self-care and remind ourselves that we are worthy and capable of living our most brilliant, joyful existence. We are here to act as a guide for you along your journey towards self-care and incorporating more hygge and ritual into your life, and we are so happy and grateful to be on the journey with you.
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