FREE SHIPPING ON ORDERS OVER $75 IN THE US & $125 INTERNATIONALLY!

The Art of Slow and Cozy: What we can learn from the Danish practice of 'hygge'


December 15, 2015

Cozy book reading by the fire

I recently came across an article from Telegraph.co.uk about the Danish art of hygge, which has no direct translation in the English language, and can be used as an adjective, a noun, and a verb, but was roughly translated throughout the article as the following:

  • the absence of anything annoying or emotionally overwhelming; taking pleasure from the presence of gentle, soothing things

The concept of hygge often refers to something as simple as pouring a cup of coffee and lighting candles, of gathering around a candlelit dinner table with loved ones, of cozying up by the fireplace with warm wool socks and a cozy blanket, and it often refers to gathering and being with others, inherently fostering the importance of strengthening our relationships for our psychological well-being.

Circling around the fire

This concept that Danes live out in their everyday lives resonated with me deeply as it is one of the core motives by which I strive to live my life in our overstimulated, way-too-fast-paced culture in the US. And beyond just my personal resonance with this principle, it is one of the very core building blocks at the foundation of why I wanted to create BEING. BEING is not about buying skin care products to have more things or to change the way you look - it’s about slowing down and making time to be in the present moment through ritual - it’s about experience.

Whatever that ritual looks like for you - whether it’s taking a walk around the block in the crisp autumn air, steeping a cuppa tea while lighting candles, or blending one of our complexion clays - it is the moment when we take the time to step into self-care and remind ourselves that we are worthy and capable of living our most brilliant, joyful existence. We are here to act as a guide for you along your journey towards self-care and incorporating more hygge and ritual into your life, and we are so happy and grateful to be on the journey with you.

Cup of tea



Leave a comment

Comments will be approved before showing up.


Also in Blog

Plant-Based Tacos for A Night of Social Self-Care
Plant-Based Tacos for A Night of Social Self-Care

October 04, 2016

A delicious plant-based taco recipe to celebrate National Taco Day and self-care with friends.

Read More

Ritual to Welcome Autumn’s Abundance
Ritual to Welcome Autumn’s Abundance

September 22, 2016

The Autumn Equinox marks not only the external end of summer when things are blooming and growing, but also the internal energetic shift happening within ourselves.

Read More

Social Self-Care: #SipSoakSoul Ladies’ Night In
Social Self-Care: #SipSoakSoul Ladies’ Night In

July 28, 2016

On the evening of Thursday July 7th, we teamed up with our specialty cocktail master ladyboss friends at Mint and Mirth, along with our insanely talented friend Annika Bielig-Bussmann behind Pur Women to put on a ladies’ night in of self-care by the name of #SipSoakSoul, which also featured delicious cold-pressed juices from Portland Juice Co.

Read More