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What's up with the circles?


November 20, 2014

Closeup of rose gold metallic circles

You might have noticed those tiny, rose gold metallic circles that appear across all BEING product labels. Although their arrangement varies from product set to product set, their appearance remains constant.

This was intentional.

The tiny circles represent what quantum physics has already told us to be true, which is that at a fundamental level, we're all made up of the same subatomic particles. Yes, you and I and the water in your glass and the chair you might be sitting on are all made up of the same exact thing. It's when you "zoom out" that you're able to see the matter which the particular arrangement of those particles has created. In fact, the science states that due to the behavior of these particles, there is no clear separation of matter. In other words, there we are no different than each other, or than the chair or the water! Instead, we are all connected.

What does this have to do with circles?

The circles remind us that despite our differences in culture, age, species, even whether or not we are inanimate objects, deep down inside, we're all the same and we come from the same place. It is a place of light. And it's beautiful.



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